New Dunellen Multifamily Community Ushers in a Fresh Brand of Modern Living

DUNELLEN, N.J. (April 13, 2023) — The Nell, a new luxury apartment and retail community in Dunellen, continues to usher in a fresh brand of modern living with the opening of its amenity-filled clubhouse. Prism Capital Partners’ redevelopment of the former Art Color industrial facility sits at 100 South Washington Avenue, adjacent to Dunellen’s downtown and directly across from the Dunellen Train Station.

Central to its resort-style living, the community’s clubhouse features a state-of-the-art fitness center, yoga room, resident lounge, community kitchen and meeting rooms. Outdoors, curated spaces for recreation and gathering include a resort-like pool, landscaped courtyard and entertainment area, private barbeques, a firepit, and an outdoor bar with televisions and lounge seating will open this spring.

“The clubhouse is just beautiful – inside and out,” said Prism’s Robert Fourniadis senior vice presidential, residential. “Residents are already taking advantage of the indoor live/play environment of the clubhouse, and it’s easy to envision the outdoor spaces contributing to The Nell’s vibrant community feel when the warm weather arrives.”

The Nell offers upscale, modern rental homes. Its bright, airy apartments feature nine-foot ceilings, open layouts, luxury plank flooring, chef-inspired kitchens and spa-like bathrooms. On-site garage parking, smart lock entry, in-home washer/dryer, secured package room and indoor bike storage add convenience to life at The Nell.

According to Fourniadis, The Nell’s suburban location is among its greatest features. “Dunellen is a vibrant community with a small-town feeling, where people get to know their neighbors,” he noted. “The Nell is in the heart of downtown, near shops and dining. It has a private gated entrance to the adjacent Columbia Park, is less than a half mile from Washington Park and sits just one block from the Dunellen Public Library. All three venues host borough-sponsored events – from a seasonal open-air market, to movies, concerts, holiday parades, cultural celebrations and more.”

Fourniadis added that Dunellen’s downtown revitalization is creating great energy. “This municipality benefits from proactive leadership focused on upholding and enhancing quality of life here,” he said. “Dunellen has a very bright future.”

With apartments available for immediate occupancy, The Nell is offering introductory monthly net rents from $2,080 for one-bedroom and $2,525 for two-bedroom layouts. The Nell leasing office is open weekdays from 10 a.m. to 6 p.m., and Saturday and Sunday from 10 a.m. to 5 p.m., with tours of the community and model homes available. For more information, call (732) 400-4433 or visit

Dozens of residents already are settled into their new apartments at The Nell, which launched residential leasing in December, with more move-ins weekly amid strong leasing activity. Upon completion, The Nell will include 252 one- and two-bedroom residences in six buildings. Three buildings are now open, with the balance on track for delivery by mid-2023.

The Nell also incorporates a retail building under construction, with in-place leases for Blue Foundry Bank and Kessler physical therapy. Additionally, the community includes 130 for-sale townhouses developed by K. Hovnanian Homes.

Nutley, N.J.-based Prism Capital Partners is an established leader in the redevelopment and adaptive reuse arena. The privately held owner/operator’s current Garden State multifamily projects also include Avenue & Green in Woodbridge, Wonder Lofts in Hoboken and Edison Lofts in West Orange.