Two New Towers Would Add 400,000 SF of HQ-grade Space at 116-Acre Campus

Prism Capital Partners has retained prominent, Chicago-based architectural firm Goettsch Partners to design a new Class A office complex at ON3, announced Prism’s Eugene Diaz, principal partner. The planned development of two towers would add approximately 400,000 square feet of office space to the Clifton side of the 116-acre campus, which also spans Nutley Township.

“This project could mark the first new trophy-grade, multi-tenant construction that the Northern New Jersey office market has seen in quite some time, and it is a true indicator of what’s to come,” said Diaz. “We are thrilled to retain Goettsch Partners – a firm known for creating innovative, headquarters-quality structures of the finest class – as architect.”

Goettsch Partners’ portfolio of completed and active projects spans five continents, representing a diverse range of types and sizes. Goettsch Partners, through a progression of leadership transitions, traces its roots to 1938 when Mies van der Rohe established his design practice in Chicago. The firm also has offices in Shanghai and Abu Dhabi.

Located on Route 3 just nine miles from Manhattan, ON3 has drawn significant interest from industry-leading firms in a range of sectors, and Prism’s office development plan reflects an increasing appetite for new, top-caliber space, according to Diaz. “For many years, office projects in New Jersey have centered on the repositioning of aging suburban campuses,” he said. “Our planned ground-up development at ON3 is the direct result of unprecedented interest and space inquiries from corporate tenants.”

Already, ON3’s existing office inventory – located on the Nutley side of the campus – has benefited from this stepped-up demand. In 2018, The Ralph Lauren Corporation signed a full-building commitment for 100 Metro Boulevard. Next door, the LEED-certified 200 Metro Boulevard tower continues to draw strong interest.

The former Hoffmann-La Roche North American Headquarters campus redevelopment quickly has established a draw for life sciences as well. Quest Diagnostics is constructing a 250,000-square-foot, state-of-the-art diagnostic testing facility at ON3. The property also houses Modern Meadow, Hackensack Meridian School of Medicine at Seton Hall University, Hackensack Meridian’s NIH-designated Clinical Research Center, and Seton Hall University’s Graduate College of Nursing and School of Health and Medical Sciences.

Prism expects that corporate tenants and users will employ more than 5,500 people at ON3 by 2021, while the ongoing redevelopment is creating hundreds of construction jobs.

ON3’s strategic location has provided Prism Capital Partners with an opportunity to create a property that speaks to the changing demands of New Jersey businesses, and communities. In addition to office and R&D facilities, the mixed-use complex hopes to integrate recreational, hospitality and wellness options, among others, and is positioned to set a benchmark in Walking Urbanism.