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The Parkway Lofts - www.parkwaylofts.com - SOLD
Bloomfield, NJ

Construction commenced in late 2011 for The Parkway Lofts, a signature multi-family adaptive reuse project. The General Electric Company in 1913 built the landmark, six-story warehouse that Prism redeveloped into 361 loft-style apartments. The firm also built a three-level parking facility during Phase I of the project. Phase II of this complex will feature 160 for sale townhomes, a clubhouse and other lifestyle amenities.

In addition to the countless considerations involved in adaptive reuse of older properties-from re-zoning, to sustainability and design-Prism successfully worked through many complexities to make The Parkway Lofts a reality. This included relocating tenants (Prism even purchased an industrial property to accommodate one company's needs) and securing construction financing in a challenging market.

Located on the Garden State Parkway with extraordinary visibility, Parkway Lofts provides residents with immediate access to the GSP as well as high-speed rail service to New York City via the Watsessing Avenue Rail Station, located less than 100 yards from the development. Parkway Lofts represents not only a major transformation of an iconic, but dated, industrial property, but the rebirth of an entire neighborhood.