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On-Site Leasing Center is Now Open at Prism's Parkway Lofts
Multi-Family Adaptive Reuse Project Features 365 Luxury Loft-Style Apartments

BLOOMFIELD, N.J., Jan. 6, 2013 - The on-site leasing center is now open at Parkway Lofts, Prism Capital Partners LLC's highly anticipated, luxurious multi-family adaptive reuse project in Bloomfield, N.J. Originally built in 1915 by The General Electric Co., Prism redeveloped the landmark six-story warehouse building into 365 beautifully appointed luxury apartments.

At the new leasing center, a professional sales team is on site to share information about Parkway Lofts' amenities; conduct personal tours of the modern classic apartment homes, including four fully furnished and professionally decorated models; and invite questions from prospective residents. Available floor plans include a mix of studio, one- and two-bedroom loft-style and duplex residences. Monthly rents start from the $1,500s.

"We've already experienced unprecedented levels of enthusiasm from renters leading up to the opening of our new leasing center," said Prism's Edwin Cohen, principal partner. "I encourage anyone who is interested in learning more about the Parkway Lofts' lifestyle to visit the leasing center, view available floor plans and talk with a member of our experienced sales team."

Apartments at Parkway Lofts feature 17- and 12-foot ceilings soaring above exposed columns and beams; breathtaking views of the Manhattan skyline and the Watchung Mountains from 13-foot insulated windows; designer kitchens with stone countertops, wood cabinetry, mosaic backsplashes and concrete floors; and lavish bathrooms with sumptuous appointments and custom-tile flooring.

Building amenities include a 24/7 attended lobby, a two-level state-of-the-art fitness center, a large-screen theater room, a roof-top deck, a private party and billiards room, and a dog run. In addition to a washer/dryer in each apartment unit, residents will have access to larger commercial-style laundry facilities and storage lockers on each floor. A secure parking garage and additional in-building and surface parking ensure ample vehicle accommodations. A commuter's dream, NJ Transit's Watsessing Avenue Station is just 1,000 feet away.

The on-site leasing center is located at 5 Lawrence St. in Bloomfield, and is open daily from 10 a.m. to 6 p.m. No appointments are necessary. For more information, contact the leasing center at (201) 308-8200.

Media Contact: Evelyn Weiss Francisco / (201) 796-7788 / evelyn@caryl.com